1) The advice was generic advice, culled from other dating websites, such as match.com.
2) Someone that joins for free, spends a month looking over profiles and favoriting 300 women. Then they pay $70 for a single month, instantlly cancelling the service, and send out 10 emails a day, every day, for that month. Each email contains 2 sentences specific to the target, plus 2 sentences about themselves that they send to all the women.
10 emails a day, means like, in marketting and sales, you need to be pro active . hahah. an email can be a one liner like "Hello, i find you interesting, email me back if interested." not a paragraph.. I used to get more than that per day when i first joined, and answering them is more tedious work.and my response was meticulously analyzed down to typo errors and context like i am in beauty pageant.