Dress for success... Women, especially discerning ones will want to see that you take care of yourself and are properly groomed. They won't think you can treat them like a lady if you don't present yourself as a gentleman. It's ok to have a photo like that on your profile, to show that you know how to let your hair down, but you need to have at least one (preferably your main one) where you have your hair styled and are dressed respectably.
Also, be careful of your attitude. If a woman thinks you only want to date her for her money she will run for the hills. The same holds true for guys. There's plenty of people on here who may hold money as something they require their partner to have, but that they won't date that person ONLY for the money. There has to be attraction and compatibility as well. Work on finding someone you're compatible with rather than someone who's rich, and just be extra happy if she happens to be rich.