Luxury fashion refers to the fashion that is promulgated by luxury brands, selling luxury goods. Luxury fashion is associated in the mind of the consumer with exclusiveness, rarity, quality, price, aesthetics, superiority and extraordinariness. Being a possessor of luxury goods enhances social status, producing benefits in social interactions. Luxury goods impart feelings of confidence, contentment, security and trust to their owners for as long as the ownership lasts. Let’s look at how luxury brands market their products to create unique and satisfying experiences for their customers, experiences that set them apart and distinguish them from mass brands.
Luxury brands don’t merely rely on their brand values but promote more deep-rooted convictions. Luxury brands are exclusive, so they don’t strive to please everyone. Rather, they target those consumers whose convictions fall in line with their own. An excellent example is Ferrari, with the brand’s conviction in high performance. Ferrari rarely ever uses mass media to advertise, but invests heavily in Formula 1 events, focusing its actions to reinforce its conviction in the consumer’s mind.
Ritualize the purchasing process
Luxury brands do not merely sell their products on the market. They go above and beyond to create a ritual for their customers, a ritual that increases the uniqueness of their product, that makes their offering more of an experience than a simple market exchange. They make their brand into an experience.
Le Labo, the perfume brand, is very good at this sort of thing. Every perfume made by Le Labo is hand-blended, prepared individually right before the customer at the time of purchase. This practice is based on the premise that perfume quality decreases with time. The glass bottle then has a date put on it, and the name of the customer is also printed on top. The perfume must also sit in the refrigerator for a week before it can be used. In this way Le Labo creates a unique purchasing ritual for its customers, involving them in a rich and rewarding personal experience.
Porsche does something similar. It invites customers to their Germany assembly line, letting them take their new cars right off of it.
Using social media for visuals
Visuals like photographs are a great way to market luxury fashion, offering customers triggers that evoke the emotions associated with things like luxury vehicles, designer clothing and so on. Luxury brands use such visual social networks, e.g. Pinterest, to raise awareness of their brands and advocate for them.
A luxury brand that is ‘pinned’ quite often on Pinterest is Chanel, with an average of over 1200 pins on a daily basis. But Chanel itself doesn’t do this. In fact, it doesn’t even have a Pinterest account. It’s their advocates who drive their pins.
77 Diamonds is another luxury brand that is big on Pinterest. It does have its own profile, but it maintains a strong presence, raising awareness of its products, without being too promotional.
If luxury products are sold in too high a volume or overexposed, it can dilute their luxury character. Therefore, luxury brands try and maintain the notion that there is a paucity of their products. Burberry in Britain made the mistake of over-licensing its own brand, diminishing its reputation as a brand consumed exclusively by elite society. Gucci now sells in predominantly stores that it directly owns after attempting to widen its brand in the ‘70s and ‘80s. The scarcity of brands is, therefore, not only natural, but tactical as well. Another way in which luxury goods market themselves is by customizing themselves to user specifications. A good example of this is when Garson USA build a customized Mercedes SL600, encrusted with diamonds, for Saudi Arabia’s Prince Al Waleed.
Using endorsements by public figures
Luxury fashion employs celebrities and public figures to market their products, giving them attention and credibility. The public figures can range from sports personalities to film stars. However, celebrity endorsements are no longer exclusive to luxury fashion, so they don’t produce quite the same impact. Therefore, luxury fashion tries to use celebrities in roles that can distinguish them from mass brands. They use less conventional means of advertising to accomplish this, means that are less obvious, like dressing celebrities to walk in their clothes at red carpet events, of using product placements inside television programs and movies. That is to say, they promote their products without really appearing to ‘sell’ them, making their products seem like seamless parts of celebrities’ lives.
Let's face it; there are certain places around the world that melt the heart and make us want to fall in love all over again. If you and your loved one are up for such an adventure, you'll be glad to know that there are several weekend getaways that offer everything from romantic gourmet dinners to rose petal turndowns and candlelit baths. While there are a whole lot of romantic destinations throughout the world, this post will focus on 5 of the best romantic weekend getaways in the United States.
We hope you find somewhere that's sure to reignite the fire in your relationship — let's dive in!
1. The Westin Verasa Napa, California
Taking the first place is this luxury hotel in California — it's a classy, romantic getaway set in the heart of downtown Napa. This magnificent hotel measures 446 square feet in size and boasts up to 180 tastefully furnished guest rooms. You'll be glad to know that most of the rooms have a kitchenette coupled with a balcony where you and your loved one can enjoy a romantic breakfast with a picture-perfect view.
What's more, you won't be wrong to dine at La Toque Restaurant; it's the perfect spot to savor local flavors. And the good thing is, you can choose to stay indoors, outdoors or at a chef's table! It's also great to check out BANK Café and Bar — it's right in the hotel's main lobby and turns out to be the perfect spot to bask in the beauty of the Napa River. Finally, don't forget to treat yourselves to a poolside massage; it's the perfect way to relax after a long day of exploring all that Napa Valley has in store.
2. The Sagamore, New York
Planning to take your romance to New York? If yes, the Sagamore is a spot you wouldn't want to miss. For starters, this a romantic weekend getaway is set on its own private island in the Adirondacks and of course, offers just about everything you need to have a great time. The resort has luxury suites and historic rooms that gives you the opportunity to bask in the views of Lake George. For the most part, the property has up to 240 beautiful lodge rooms which come complete with romantic fireplaces and breathtaking views. It's also good to know that there are a number of onsite restaurants (up to 7) that offer romantic lakeside dining — the Pavilion is one of the finest spots you're to love! The Sagamore also have resort spa that offers a long list of treatments including couples massages — what more could you ask for?
3. Knob Hill Inn, Idaho
Head over to Sun Valley, Idaho and bask in the mind-blowing panoramic views of the magnificent Smokey and Boulder Mountain Ranges. At the Knob Hill Inn, you'll get a enjoy a perfect mix of European charm, and modern luxuries — its 29 guestrooms and suites are simply amazing. Every suite at Knob Hill Inn has private balconies that offer breathtaking views of Sun Valley. What's more, some rooms boast separate living rooms, fireplaces, and well-stocked — just perfect for those romantic nights.
Want to take the romance to the next level? Just head to the private Fireplace Room — you're sure to love the romantic scenery! It's also good to know that the rooms boast an indoor heated pool, sauna and hot tub — you and your significant other can be sure of relaxing all night long. Finally, if you're the active type, you'll be glad to know that the hotel got you covered; snowshoeing, skiing, hiking, ice-skating, mountain biking and more, it's up to you to choose!
4. Hutton Hotel, Nashville
Located in the heart of the West End with proximity to Vanderbilt University and Parthenon, Hutton Hotel gives you the opportunity enjoy romantic dining, spa treatments, and breathtaking city views. For the most part, the hotel boasts up to 247 rooms and 52 suites all of which come with super comfortable custom bedding and opulent granite bathrooms. If you're looking to enjoy a romantic dinner, you won't be wrong to check out the 1808 Grille; it's the perfect spot for mouthwatering dishes and good wine. And for the best part, Hutton Hotel Spa has the right selection of massages, facials, body treatments and other services that are sure to tickle your fancy. All in all, a great spot to reignite the fire and keep it burning.
5. The Alexander, Indianapolis
Last but definitely not the least is The Alexander — a super perfect getaway for lovers of art and good food. When you step into this hotel, you'll get totally immersed in mind-blowing works of art — they're everywhere from the lobby to the 157 guest rooms and 52 suites. So what about the food? Well, If you're a discerning gastronome, you'll be glad to know the Alexander has a great open kitchen that gives you the luxury to watch how chefs prepare your super tasty dishes. And of course, don't forget to check out Plat 99, it's the perfect spot to enjoy everything from artisanal sandwiches to handcrafted cocktails — what could be better?
So there you have it! Top 5 romantic weekend getaways you wouldn't want to miss — now it's up to you to stick to the one that works for you and the love of your life! Have fun!
Many people who have these expensive homes and luxury cars do not have much wealth at all. They may earn a fairly big amount of money, but they spend it all anyway. Then the other thing that is even older than that, many other people who have a great deal of wealth do not live in these same posh areas or even drive these luxury cars. Fewer than half the millionaires I read and studied live in high-rent districts.
What most people do not realize is that wealth is not the same as income. When you make a million dollars a year, and you spend a million dollars a year, you are not wealthy and you are not getting wealthy as well. Wealth is what you accumulate, not what you spend.
Now the simple question, how do you become wealthy then? How do you become a millionaire? With these questions, too many of us seem to get it completely wrong. In the rare cases, it is luck or inheritance or even intelligence that builds these fortunes. Real wealth is more often the inexorable result of a person's hard work, his perseverance and most of all, self-discipline.
Who are the people that tend to get wealthy? It is not the exotic back-stabbers or even the dabblers in high finances we see depicted on TV. No, it is the average person that has a net worth of a million dollars or more, it is usually this businessman who has lived in the same town all his life. This person owns a small factory or a chain of shops or that has a service company. He or she has only been married once, or are still married, and they live in a middle-class area, next to people that have a fraction of their wealth. He is the compulsive saver and investor. He is the wealthy one.
So would you say that millionaires are dull people? Yes, by Hollywood standards maybe they are, but these dull people have something very important and exciting to teach us about money. They want to teach us that attitude is the greatest difference between millionaires and the rest of us that struggle every day to get by. They also teach us that they, the rich, follow certain rules, and here are just some of the most important ones they have to share with us today.
First, we have to live below our means, yes I said below, do not go above what you can afford, rather go below what you can afford. This proves to be true, as most successful accumulators of wealthy send far less than they can afford on houses, cars, holidays and entertainment. Why would this be? It is very simple really, these kinds of expenses offer very little or no return. The wealthy would much rather put their money into investments or their businesses. You see, it is an attitude. As many millionaires would say, a luxury house is a bad investment. The reason for this is why would you pay $500 000 for a house when a $250 000 would suit you just the same. The extra $250 000 you could use to earn interest. They understand that when you buy a luxury house, you buy a luxury lifestyle with that house as well. Your rates automatically skyrocket, along with the cost of services and insurance, and all the prices of nearby facilities such as grocery shops and a lot more tend to be much higher as well. Some of these millionaires actually said that what is worse than a big house, is the flood of problems and responsibilities that come with it. I would say it is best to buy the house you are happy in, because you and your family love it, not because of the price tag it's got.
The real wealthy man's attitude can also be seen in his car. Some of the wealthy people dive old, unpretentious sedans or puck-ups. I have heard some say that they prefer to buy them by the kilogram, the biggest car that they can find, for the least amount of money possible. You really just need to get from one place to the other with it, but still be able to just enjoy the ride.
Start to emphasize on your net worth, and deemphasize on your income. Millionaire's success is measured by their net worth and not their income. Instead of taking their money home, they prefer to plow as much of their money as they can back into their businesses; they share portfolios and other assets. Why do they do this? They do this because any government does not tax you on wealth, you get taxed on income. Therefore the more income you bring home for consumption, the more the government will take from you.
The people who pile up net worth the fastest, tend to put every cent the can into investments, they do not just consume it all. Whіlе of соurѕе, thеу reinvest thеіr earnings frоm investments while watching thеіr nеt wоrth soar, whісh is аn аttіtudе аѕ wеll.
The best wealth-builders рау саrеful аttеntіоn tо thеіr money, аnd they ѕееk professional advice, they сultіvаtе good аdvісе. While those who spend heavily on luxury things like cars, boats, and houses, they tend to skimp on good investment advice. Those who skimp on luxuries are usually more willing to pay top dollar for good legal and sound financial advice. They are also constantly looking for new investment opportunities and possibilities. Most mysteriously, these wealthy accumulators seem to develop some sort of sixth sense for hidden opportunities. Some seem to learn about investment opportunities before they are common knowledge. Then they are shrewd enough to separate the good tips from the bad ones as well.
The self-made rich also develop clear goals for themselves and their money, they develop plans. Whatever it may be that they want, whether it be to retire early or they want to leave an estate to their children, their goals may vary, but two things they all have in common is that they have a figure in mind, and they have an approximate date as to when they want it by, then they work unceasingly towards that goal.
All of us, who are millionaires in the making, should start to develop a plan, regardless of what age we might be. We must decide how much we want to accumulate, and by when we want it. Then we start to work backward to meet our goal. How much should we save yearly to reach our goal?
One thing may surprise you if you make wealth, not just income but wealth your goal, then the luxury house you've been dreaming about might not seem as alluring as before.
Issues of discuss regarding dating especially with millionaire men and women have taken different tolls and divide of understanding among many people. Like many other arguments, people arguably never cease to lend their voices to the debate at every viable opportunity to share ideas especially on the reasonability of the decision of less wealthy individuals to go into love relationships with their wealthy counterparts. This among other things prompted the earlier investigative research conducted by millionairematch.com to have its own standpoint on the issue.
If the resulting statistics from the study on 15,000 online respondents is thus anything to go by, most millionaire men seem not to get bordered about the figures in your (women’s) bank account. The statistics suggest that 79.6 percent of them wouldn’t give a damn about that while as much as 84.5 percent of millionaire women would always want to partner with another millionaire in love affairs. This could be traced to the fact that independent millionaire men (82.6 percent) find it easy sharing their wealth with the less fortunate while millionaire women (80 percent) are always careful with their wealth even after entering into a marriage.
Aside this, many other issues have been discussed about this ‘exotic’ dating pattern, and some of these include what to expect if one is dating a millionaire man or woman. Dating a millionaire is not always fanciful as many think of it. Don’t misunderstand this, it is surely not a choice of torture but there definitely would be differences in lifestyles of wealthy men and their less fortunate partner and vice versa. Trust me, relationship issues are not what anyone wants wealthy or not, therefore these potential problems must be solved to avoid imbalances and at worst divorce.
Coping with Work Schedules
If your partner is a self-made millionaire, you have got to cope with his/her busy work schedule. No one will tell you a better fact than this. A self-made millionaire could only make his money working round the clock. You have to cope with this part of him because that is probably what he is at his core. You are definitely not going into his life to change his work-life balance, you can only assist him in reframing his priorities such that he could shift more time to being with you. This relationship might usually be a less romantic type but you must maximize the fun as long as you can get some uninterrupted chunk of time with him. Make him or her understand that a good relationship requires a lot of work as well, and persuade him to ensure his work-life balance to make the love affair merrier.
As the less fortunate partner in the relationship, the bulk of work in this situation lies with you. The primary aim here is to make him handle your relationship like he handles his business without necessarily affecting it. Make him use his attention, time and creative thinking as well as passion to meet your expectations. Retrace and reframe your requests to suit his understanding of life and make him invest in your relationship to get returns like he does in his business.
Friends and Social Interactions Differences
It basically balls down to the friends you both keep, and perhaps the caliber of people you interact with. You may start to feel his friends are stuffy, and he may begin to think yours are immature. This may be consequent of age bracket, financial statuses, social statuses and lots of other things that could provoke questions of inferiority or superiority as the case may be. No matter how complicated you might think the situation is here, you have got a simple solution. Get his match of friends to occasions he will be going with you, and go with him alone if you think he would be irritated with your choice. For example, you shouldn’t invite him to a girl’s night fun when you know it would be distasteful to his choice of outing. No matter how hard he tries to fit in, he might find it very uncomfortable.
When it comes down to you fitting into his clique, my advice is that you shouldn’t overdo it. Instead of a boring time with his friends, it is better alone with him in the whiskey tasting activity. This way you would have shares of things to do as well and cherishing moments to reminisce about later. This will also set tones of understanding for your love affair. In case you however find it comfortable going out with him alongside his friends and yours, set your own rules to manage your expectations. You must not fall in love with his friends, and him with your friends.
Pleasing Him Could Be Dreadful Owing To Choice
Get this fact right here. It might be really difficult for you to treat him to his real value because he is financially advantageous. Getting him gifts and making up surprises might also be challenging because of your financial grasp. Here is the tip. Gifts isn’t about the cost, it is about the value. Get him that exact thing you know he loves regardless of how ridiculous the price may seem to you. He would surely understand you want to do more but cannot probably afford it. More importantly, the gifts you give to him is about the effort and not the price. Another advice for you is to get him creative things. He may have many designer wristwatches but what if you get him a totally different design (inexpensive) with pictures of nature around it if he is a nature freak? Or what about taking him for a date where you first met? You are trying to bring back a memory which he will so cherish.
Struggles with dating a millionaire is actually common and fixable, but they all start with understanding the above facts. Focus on your love and try as much as possible to please yourselves. Guess what? Working past these issues is very attainable. Some of them get to happen even when you are not dating a millionaire. Commitment and sacrifices are key, and are the only way forward.
Television star and now entrepreneur, Laura Govan is on top with an upcoming book and new business. Govan’s luxury accessory collection, Shop in Real Life, is not just a business for her. It’s proof that she can do anything. We got to chat with this beauty and former star of Basketball Housewives about her journey to writing Don’t Get Mad. Get Sexy. We also got the scoop about her upcoming episode on the hit show Millionaire Matchmaker in which she explains her desire to get married again.
MM: Have you always been an entrepreneur?
Laura: Well, I’ve always had a job since I was about 14 years old. Whether it was babysitting in the neighborhood or working for my dad, I always had a job. Becoming an entrepreneur was just the next step. Also, I feel like I had to at this point in my life. I had not worked in a really long time, because I was raising my kids. The situation with my ex came about. So, I had to refocus and figure out how to make money. I’ve always been destined to do something for myself.
MM: How was the transition from being a full-time stay at home mom to a mom who is an entrepreneur?
Laura: You know, I just had to make time and effort. I work when my kids are in school, and when they go to bed. You have to have scheduling, and it has to make sense. I don’t spread myself too thin anymore. I don’t say yes to everything anymore. If I can, I can. If I can’t, I won’t. For the most part I work around my kid’s schedules. That’s how the balance comes.
MM: What inspired the name of your company, Shop in Real Life?
Laura: I have a real life. I live in my own real life. It’s not so much about being foo foo or having a life that people think I live or what you see. That’s not always the case. I cry. I bleed. I’m a mom and I don’t always get it right. I’m not perfect, and that’s not what’s portrayed or shown. My life is real. I walk in the house, and my kids don’t give a damn about where I’ve been or who’ve I been with. When I walk in the house my kids are like, where is the food?
MM: Did being on Basketball Wives help you create your brand and launch your business?
Laura: There’s not many people who can do it without branding themselves on social media. It didn’t really reflect who I was 1000%. It reflected who I was at the time, but not really branded. It’s a gift and a curse.
MM: What is something you have learned about yourself in the last few years, since the divorce?
Laura: That I can do anything. I didn’t know then when I got separated after 16 years. I hadn’t paid bills in a long time. I had not done a lot of things in a really long time, but I believed in myself. There’s a lot I had to do on my own. I had to create this life as a single mom with my kids, and figure it out. People think I have a millionaire baby daddy, but that millionaire man doesn’t help me like that. I had to dig deep. I turned my entire life around by myself. It has made me feel amazing. Now, I can tell my kids, “How you think you are going to give up? I didn’t.” It’s a story to tell and I’m appreciative of that story.
MM: What’s coming up next for you?
Laura: I wrote a book and it comes out at the end of the year. It’s called Don’t Get Mad. Get Sexy.
MM: Wow. How long have you worked on the book?
Laura: It took me about a year. Most people ask me how did I do it? You were in a relationship for 16 years, and he had a baby on you. The separation was very open. All I wanted to do was protect my children. Don’t Get Mad. Get Sexy. really isn’t about him. I wasn’t mad at him. I was moreso like what is my next move. That was the question to myself. My biggest thing was that I wasn’t going to get mad. I wasn’t mad at him or myself. I’m just going to get sexy. Not in the sense of go show your breasts or something. I was going to get sexy in every way. Work on my mind. Work on me internally. All of my sexiness oozes out in the way I carry myself or speak.
MM: Was it hard to revisit some of those tough moments?
Laura: No, things like that are my therapy. I utilize it as a tool to get it out and tap into my emotions. It’s therapy.
MM: Would you get married again?
Laura: Oh gosh yes! And I want to have more kids. I’m going to have more kids. I’m going to get married, and I can’t wait.
MM: What makes you unafraid to get married again?
Laura: Who am I to deny myself of love and that butterfly feeling. God just closed one door. Another has to open and I’m going to open it. I just believe that why should I stop my life yearning for a feeling I know I deserve. I’m not meant to be by myself. I can’t wait until my husband finds me. I love love. I’m not bitter. I mean, at first I was like who are these people. I was walking around all angry. But Laura Govan loves love. Laura Govan loves being pregnant. Laura Govan loves to make love. Why would I deny myself of an experience that taught me how to do those things better?
MM: You sound so grounded. What would you say to a woman who is in a place of recreating her life?
Laura: The conversation I had with myself was, ‘okay Lord, now what? Where do I go from here?’ I literally wrote down on a piece of paper that I wanted to be an entrepreneur. Then I had to decide what it meant to be an entrepreneur. Did I just want to be a mom and show a great example of living life and who am I? And teach my kids there are phases to life, but the only thing guaranteed in life is death. No matter what you go through in life, it’s not going to be perfect you just have to live.
You can check out Govan’s luxurious line at www.shopinreallife.com. Be on the look out for her book release at the end of this year.