Luxury lifestyle blog

  • Niche Marketing Success with CEO Mark Gainey of Strava Posted by Admin

    Mark Gainey

    Athletes may meet in the gym, on the field or maybe the court, but Strava allows them to meet online. Strava was launched in 2009 to connect athletes all over the world in place of camaraderie and a little online competition. After two years of launching, the app only boasted 5,000 members. Today, there are millions of online subscribers. MillionaireMatch got the scoop on how Co-founder and CEO, Mark Gainey, landed funding in what seemed to be a narrow target focus for any company.

    Strava recently closed Series E with a total funding of $41.85 million in six rounds. Gainey admits it wasn’t easy to get investors at the beginning especially since it took quite a while to gain any traction. “We went deep with one audience, which is why we went after the cycling community. We were often criticized. A lot guys wouldn’t invest in Strava, because they thought it was too small of a market. They didn’t think it would actually grow. Our thought was if we can get this group right, we can roll this across different verticals,” Gainey said. And it turns out, he was right. “We became global very quickly. About 78% of our membership is outside of the United States. So we have to figure out exactly how to do that, how to support our national brethren out there,” he said.

    Not only did the membership grow, but the company grew, going from six to 125 employees. Strava also has three offices across the globe in San Francisco, Hanover, and the UK. Gainey has always enjoyed sports growing up in Reno, Nevada. He doesn’t remember his life not being active. Strava seemed to be quite a natural business to create. But, when Gainey arrived in Silicon Valley in 1991, he started in a venture firm. After working in the firm for five years, he grew a desire to be on the other side of the table. His first business launched in 1996, Kana Communications, Inc.

    “We had this focus and thesis that if we could build digital products and services for athletes, they would pay us for it. Let’s make something of high value in which they would want to pay us,” Gainey said about starting Strava. “With zero marketing, there was a really interesting viral effect within the athletic community,” he continued. Every company has their core values, and Gainey holds one of them as the main reason for the success of Strava. “Our vision was to build a trusted brand,” he said. “Authenticity. We try to be authentic. It is one of the core values of Strava,” he explained.

    As Strava continues to grow and build on its community of athletes around the world, Gainey isn’t on autopilot just yet. “My concerns are two-fold. I’m concern someone has a startup that I don’t know about that’s going to rob us of opportunity. That’s who I am mindful of. Where’s the startup I don’t know about?” Though apps launch everyday, I doubt Gainey has to worry.

    For more information on Strava, visit www.strava.com.

  • Spotlight- Michael Jaconi, Co-Founder and CEO, Button Posted by Admin

    Michael Jaconi

    Button is a platform that helps publishers to generate revenue. CEO and Co-Founder, Michael Jaconi, recently announced that the company closed Series B funding round with $20 million. To date, the company has raised almost $35 million and it’s only been three years. Jaconi’s track record has success written all over it. As an executive officer of Rakuten Loyalty, Jaconi was responsible for a $100 million investment in Pinterest.

    MillionaireMatch got the scoop on Button’s rapid growth to the top. Button makes it easier for consumers to buy what they want through mobile. Jaconi brought his expertise from working at FreeCause which was acquired by Rakuten Loyalty in 2011. Jaconi fully believes in the platform he has created, and knows how important it is in a mobile society. “Mobile really demands better experiences, and we think it’s a trend that will continue. If you think about some of the challenges that mobile have, the traditional advertising model isn’t showing the amount of efficacy that needs to show. A lot of consumers are really aren’t excited about the ads,” Jaconi said. He knows this by the research he has done on consumer ad blocking. “There’s a discovery challenge there. Inherently, we are trying to build a new framework for discovery,” Jaconi explained. Jaconi believes many businesses aren’t capturing and keeping as many consumers as they would like.

    Button has a large list of well-known brands they work with including iTunes, Glamsquad, Groupon, Ticketmaster, Airbnb, and Uber to name a few. “We try to make the app world more connected. We have the ability with the button to transfer context from one app to another,” Jaconi explained about how Button helps businesses. “What’s interesting about the app world is that they aren’t winning in total number of sessions or total number of uniques. What is interesting is that it’s winning the battle for time. It’s also winning the battle for dollars,” he said. “Mobile apps are growing at 70% year after year,” Jaconi added.

    “If we look at the size of the market, mobile is bigger than anything that’s come before it. What we are trying to do is a solution that gives publishers and developers an alternative way to monetize their experiences,” Jaconi shared. Button has the perfect team to do this including former executives from Google Wallet and Venmo.

    Jaconi had some last bit of advice for app developers and publishers. “With mobile, the consumer and user experience you invest in must be the top of the priority list always. The truth is you will reap rewards and dividends of your consumer liking your experiences more if you be thoughtful of those experiences,” he offered. “When you think about mobile, can you think about experiences for the user first? If that is what you win with, the monetization will be the fun part. As users form habits around those experiences, the monetization will come,” he said.

    We are looking forward to seeing more from Button and Jaconi. To learn more about Button and Jaconi, visit www.usebutton.com.

  • Spotlight: Co-CEO Nick Taranto, Plated Posted by Admin

    Nick Taranto

    Times are definitely different. You no longer have to call for a taxi, do your own laundry or even go to the grocery store. Convenience has become a commodity that people will pay for. Plated allows customers to choose from their 11 featured meals and decide how many portions they want. You get all the ingredients delivered right to your front door. No more going to the store and waiting in long lines. There’s also an added health bonus. The ingredients are high quality with no hormones or antibiotics. Even though Plated is a great product, it wasn’t easy landing capital and getting it off the ground. Nick Taranto, co-CEO, shared the ups and downs of starting a food e-commerce business.

    MillionaireMatch got the scoop on how Taranto went from serving in the military to getting $56.4 million in capital. “The reason why we started this was a major waste in the food industry, and we wanted better service in our lives,” Taranto said. Taranto is also passionate about the diabetes and anerexia epidemic. “Our mission is to help people eat better, and live better,” he explained. Taranto, who served as an infantry officer in the U.S. Marine Corps, found himself on Wall Street. He was unhappy; he was also eating poorly at the time. On June 7, 2012, he sat at his kitchen table with co-Founder, Josh Hix, and decided to launch Plated. His wife thought he was crazy. Despite that, four days later his first landing page was created and he put in $10 for a domain on GoDaddy.

    After maxing out credit cards and liquidating IRAs and 401ks, it was clear they needed venture backing. They got one ‘yes’ out of 150 pitches. That one ‘yes’ was Taranto’s dad. He offered a few hundred dollars just to keep the lights on. It wouldn’t be enough to pay, though. Taranto was also busy finding the right refrigeration for the food and being able to deliver the items with guaranteed freshness. Finally, an investment of $380k from Israeli businessmen allowed them to stabilize.

    “VC money is great. It’s great to take in capital. What really matters is customer demand and that you are providing something that people want,” Taranto said. Well, Plated is definitely what the people want. Plated has shipped meals to over 95% of the U.S. They saw major change in 2013 when orders increased to hundreds of orders a week. “What does the customer want? Why are they hiring us versus someone else? When we think about that, the jobs we have done is putting an affordable meal on the table that they can feel good about in a reasonable amount of time. We focus on personalization and high quality ingredients,” said Taranto. In 2014, his team increased to over 200 employees across the country.

    One major moment for Taranto was when an article on the company was posted on Digits. Soon after, he received a call from Andrew McCollum, one of the co-founders and angel investors of Facebook. McCollum wanted to invest in Plated.

    Taranto advises that being part of incubators like Techstars and Y Combinator is a plus. “I’m a big believer in it. I’m so glad we did. One, you get investor access. Two, you receive mentor and advisor access. Three, you take the operating tempo up, up to the varsity level,” he said.

    Though Taranto has seen many challenges with finding the right facility, team, and landing capital, the company has grown every year. He gets to spend his time a bit differently these days. “I speak at a number of conferences to get the brand out. I love telling the story of passion about it. Hiring, firing, culture, I think about. We are spending a lot of time internally to make sure we have the right people. I spend a lot of time with investors making sure people are happy,” he said.

    For more information on Plated, you can view their site at www.plated.com.

  • The Dating Life of an Entrepreneur with Paul C. Brunson Posted by Admin

     Paul C

    Being an entrepreneur looks different for many people, but most would say that to successfully run a business it will take lots of dedication, focus and late nights. But that doesn’t mean that a dating life can’t co-exist with you launching the next big app. At least that’s what we thought at MillionaireMatch. We decided to reach out to entrepreneur and ex-matchmaker, Paul C. Brunson, on tips for the dating entrepreneur.

    Brunson, who is now focused on his platform on mentoring and mastermind groups, stepped into the dating service industry in 2008. Creating successful relationships started off as just a hobby for Brunson. The consistent success of matching up friends was a clue that this was something he should take seriously. He’s since sold his business, but he still gets calls from those looking to find love. MillionaireMatch had to know, can a busy entrepreneur really have a healthy, successful relationship? The short answer is yes.

    “It’s important to feel that you are loved. It’s important to know you are loved. And this includes the notion of self-love. Which, I know it sounds cliche, but it’s important. It’s important to feel that you can become your optimal self. You need those things in place before starting a business, because if you don’t have those things self-doubt creeps in. Business is not all up. It’s a lot of down and pivoting. You need a support system,” Brunson said. “If you want to give yourself the most optimal chance to starting your business, if you think about Maslow's hierarchy of needs, it starts with food, water, and then moves up to this feeling of love, support, which transcends into another area of becoming your optimal self,” he continued.

    So, according to Brunson a relationship just may be what you need as you take over the world with your amazing entrepreneurial ideas. Brunson does say you need all the basic needs intact when you are starting your business. Not just love. “If you can’t eat everyday, it’s going to be incredibly hard starting a business,” he explained. “If you have those needs in place, then it’s always a good time to meet people. It’s not necessarily the business that determines whether or not it’s a good time to date. It’s the state that you are in in your life,” he said.

    We had to go a little further, and dive into those moments of failure and setbacks that are inevitable. How can you maintain a healthy relationship when your business looks like it could be going under? Brunson said, it’s all about how you react. “There’s always going to be adversity in every relationship. It’s how you react to the adversity. You should react in concert,” Brunson said. Brunson told us about a recent medical scare that when notified he and his wife began doing research without hesitation. They began researching, and coming up with a strategy. “If you are in a relationship with someone and you have the same values and vision, adversity in a business is not going to drive you apart. Matter of fact, it could push you closer together. But, it’s not the business that’s doing it. It’s your reaction,” he explained.

    In 2015, Brunson caused quite a stir when he uploaded a video to Facebook to address a statement released by a popular show, Married at First Sight. The show released a statement saying they had very few matches for black women. In addition, the show also said that for many of their black males looking for love it was a deal breaker to be matched with a black woman. Brunson’s video had over 80k views. With black women on the rise to being the largest pool of entrepreneurs, we wanted to know where does that leave black women killing it in their business pursuits? “What I find interesting is that when I entered the space of dating and matchmaking, that was the story. It was black men don’t exist, and they aren’t interested in black women. I thought this was a new phenomenon,” Brunson said. It’s an extraordinarily dangerous narrative that needs to be battled any time it comes up,” Brunson continued.

    For Brunson, the bottom line is this, “Anyone who is successful has a hard time in relationships.” According to Brunson, thought leaders, celebrities or those who have obtained a certain amount of wealth are in an exceptional category. He pulls from one of his favorite books, Mindset by Carol Dweck, that some have a growth mindset and some have a fixed mindset. Exceptional people need to be with other people with a growth mindset. So how do two people who seem to be worlds apart when it comes to success make a great relationship? “It happens through values. That’s the bottom line. What adds to the values are experiences. Then there is vision. I would also add mindset. Those become the key denominators for there being a connection and there being success in a relationship,” he said.

    Brunson is an avid reader so it was only fitting to ask what his favorite books are for the beginning entrepreneur. This was quite a difficult question to answer, as it should be for anyone who consumes books often. “Books meet you where you are at,” as he explains how past significant books don’t hold the same weight as of now. But he was able to give us, How to Win Friends and Influence People by Dale Carnegie. Brunson said entrepreneurs just getting started should read books that cover skills like willpower and self-promotion.

    For the single entrepreneur looking for the basic needs including love, Brunson had a few recommendations including online dating or as he likes to call it online connections. “It’s become more casual. It’s the most effective way to meet lots of people,” he said. Brunson also recommended getting involved in networking, mentor groups, and attending conferences.

    To keep up with Paul’s next chapter of mentoring groups, follow him on social media @PaulCBrunson.

  • CEO Davis Smith of Cotopaxi On Starting A Business That Serves Others Posted by Admin

    Davis Smith

    Pool tables, baby items and backpacks are just three items that are part of the entrepreneurial journey of Davis Smith. He is the CEO of Cotopaxi, a line of outdoor products and experiences that also donates 2% of yearly revenue to poverty stricken areas. Smith had quite a few businesses before landing on a business that spoke to his heart. MillionaireMatch got the scoop on how Smith transitioned to a more meaningful business model.

    Smith and his family moved to the Dominican Republic when he was just age four years old. He spent half of his life living abroad. And that was fine by him. He knew he wanted to be an entrepreneur, so he asked his cousin to be his business partner and they set up their first business delivering roses. This would be one of a few failed attempts before striking gold. They were actually successful at getting pre-orders for a huge Valentine’s Day launch. After going to every Costco they could find to gather roses for their huge sale, the day ended with 100 dozen roses unsold. Luckily, he could return them to Costco.

    His next idea came after talking to someone. Smith says, “The more you talk to people the better.” He knows many entrepreneurs feel they can’t share their idea, but he believes talking about ideas allows more doors to open. Then someone informed him about a pool table business that was bringing in $800k a month. He knew right away he could be successful in that industry. And boy, was he right. He immediately started looking for a manufacturer to produce pool tables. After a trip to China, he found one, though not without a few bumps along the way. In order to produce these pool tables, Smith and his cousin decided to pre-order on eBay. The rest is history. Smith quit his job, and opened a store in Georgia. The company made $1 million in sales their first year. After six years, pooltables.com became the largest retailer for pool tables.

    You would think that would be enough, but in 2008 Smith decided to sell the company. “People thought we were crazy,” Smith said. He had decided to head back to school in order to leverage the experience he already had being an entrepreneur. “You’re supposed to drop out of school to go start a business. It was backwards. We dropped out of our business to go back to school. We thought it was the best thing to do. To go and leverage the experience we had so that we could start something bigger,” he explained. As he attended Wharton, his cousin went back to school also and attended Harvard. But, they both knew they would come together again to create a business.

    “We came up with 60 different business ideas,” Smith said about brainstorming different ways to get back in the game. They decided on launching a baby product business in Brazil, which at the time was just being exposed to the e-commerce. It was the perfect timing to introduce a service and product that was needed in this area. After pitching the idea of Baby.com.br with only a PowerPoint presentation, Smith received $4.5 million in venture backing from a Brazilian investor which he chose over one of the biggest investors in Silicon Valley. “We had no experience in Brazil. We didn’t even speak Portuguese,” he admits. That didn’t stop them. After hiring one of the most popular women in Brazil to be the face of the company, the business went through the roof. Smith raised a total of $40 million in venture capital, all while still in school. After living and thriving in Brazil for three years, Smith decided he wanted to move back to the states. Smith wanted to create a product that would help others. “We all live our lives in a way it’s balance. We realize it’s not about just making money. We look for ways that you can spend time with our families. We can serve others. We can serve people in the church. We can build our communities. When it comes to running a business there’s one purpose, to make as much money as possible, and to maximize shareholder value at the expense of all us. That’s just not me. I knew something was missing. I knew I need to give back.” After taking a trip to Peru with his wife to take on an unpaid internship, Smith created Cotopaxi.

    Cotopaxi is a high-end outdoor gear and apparel line. With each purchase, a donation is made to a select country. “Mission is to build the next big outdoor brand. The next Patagonia. The next North Force,” Smith said. “Our slogan is gear for good,” added Smith.

    For more information on their mission, go to www.cotopaxi.com.