Isn't that really a kind of conceited way of putting it? I mean yes in a way you are right, friendship between between you and your partner should make you feel good about yourself. However, the way you make it sound, it's as though people want someone fawning over them. And, at least for me, that's completely wrong. I want honesty, not someone to tell me what I want to hear so that it will make me feel better about myself.
And yes, I guess it could be somewhat of a task to find it.... But I, for one, think that it's worth it.